Insights

Learning Dialogues - part 1

Building strong teams within any organization takes concentrated, conscious effort. Camiel Gielkens, CEO Schouten & Nelissen, recently met Mads Brinks, Managing Director of Cloetta Denmark, Northern Europe's leading confectionary company, to discuss team development strategy. These two senior executives have worked closely together in the past. During this open-hearted conversation, they reflect on their careers; their respective styles of leadership and how to encourage feedback. 

Mads, could you briefly describe Cloetta?

Mads Brinks: We were founded in 1862 and now own some of the strongest brands on Europe's confectionary market, including Cloetta, CandyKing, Red Band and Sportlife. We have seven production units in five countries and our shares are traded on Nasdaq, Stockholm.

And how about Relevance [or Schouten & Nelissen?] Camiel?

Camiel Gielkens: We help individuals, teams, and organizations to perform at their best, for the good of the people and the ecosystem around them.

Mads Brinks: I really have to practice, that sounded awesome Camiel! I must therefore add: "we believe in the power of true joy", which is Cloetta's purpose.

Camiel Gielkens: My kids refuse to eat other candy brands: only Cloetta's.

Mads Brinks, laughing: Sounds like solid parenting!

THE EARLY DAYS

What milestones on your professional journeys have most shaped your personalities?

Mads Brinks: Thinking back, there were three key moments. First, joining the army as an officer in the reserve. Second, moving to McKinsey as a consultant and third, being posted to Laos by Carlsberg as Deputy Managing Director for the famous Laotian beer brand, Beerlao. 

Camiel Gielkens: I was fortunate to start my career in strategy consulting. That was a huge foundation. And then later on in my career, I moved to China and led the Chinese section of our company. 

How did your time in the army influence your professional development Mads?

Mads Brinks: In the army I was the toughest of tough platoon commanders. We took a bunch of young guys, most of them not God's best children, and turned them into a successful unit of great soldiers. During drills it was literally me against the platoon: but when we grew to larger scale military exercises, it was me and our platoon against the world! Those guys taught me something key. Right at the end of their training, they asked me: "why didn't you tell us why you were being so hard on us? We would have understood it better". This was a mind-blowing lesson for me. Only then did I realize I should have told them about the purpose from day one. 

What was the significance of your early career Camiel?

Camiel Gielkens: I spent several years as a strategy consultant and then worked for a large multinational. I learned how to analyze, make clear propositions and how to get buy-in from a wide range of people. I'm curious Mads, what did your time at McKinsey bring you?

Mads Brinks: Moving into management consulting with McKinsey opened my eyes to executive communication. The role taught me how to influence at a senior level. I learned what type of arguments, and communication, works and what doesn't. This opened my eyes to employing the correct level of detail in order to persuade business leaders. Also, I came into contact with people who were at a level of seniority to which I aspired. These learnings, as well as studying for my Master's, motivated me to develop my own leadership goals.

You both spent time in the Far East, how influential was that on your professional lives?

Mads Brinks: It was a very special experience for me. 

Camiel Gielkens: Likewise. I worked in China for over a decade and the experience radically altered my business character. Once in China, my learning curve became a hockey stick. When I joined Schouten & Nelissen in China, the organization was entirely Chinese, as was the target audience. The business was hitting a brick wall. I knew I had to do something differently. I started focusing on multinational organizations. And I created diverse teams with multiple nationalities and diverse skills. The impact was clear, in very little time we were growing over 50% a year. That was a massive learning experience which taught me to see matters from many different perspectives, and to be open to difference. Also, in China, everything happens ten times faster than here. I loved that! I learned how to accelerate, keep up high speed and launch new products at scale, and I still strive for that same velocity today. 

Did you apply that new knowledge when you returned to Europe?

Camiel Gielkens: The moment I returned from China to the Netherlands; the pandemic hit the world. Everything stopped for a moment. But then we jumped right into action. We transformed our organization from a traditional face-to-face education provider into a technology-led remote learning organization in a matter of weeks. There was so little time and so much pressure. However, with our whole team we made the transition a success. For a significant part this was due to business techniques I had experienced in China; having a clear goal, experimenting, and scaling up if it works.  

How did working in Laos change your perspective of leadership, Mads?

Mads Brinks: In Laos I learned how to understand context. I initially forged ahead as a manager, unaware that I had failed to gain the trust of the local workforce. It took me a while to learn, for example, that while my meetings in Europe were held to exchange perspectives and reach a collective conclusion, my meetings in Southeast Asia were held to confirm decisions which had been made earlier, during an informal situation before the meeting. My misunderstanding of cultural context led to a huge disconnect in the beginning. I soon learned that in order to be trusted, I had to really ensure all stakeholders truly had buy-in on our plan. I learned a deeper understanding of change management. Also, that without gaining trust, mistrust can be just around the corner.

Camiel Gielkens: "There was an enthusiasm, a heat in the room, which led to an explosion of ideas and the necessary grid to do things differently."

BUILDING STRONG TEAMS

We have touched briefly on both of your respective experiences at building strong teams, lets drill down and explore this aspect of leadership. How do you develop a team, in terms of the individuals? 

Mads Brinks: I think the main difference between the army-style training we spoke of earlier and professional management development, is that we want people to grow on their own terms. We want to empower them to build and boost their strengths. If we are building a team at senior executive level, we are obviously dealing with capable individuals. So, my role is to get these individuals in motion. It's like steering a car. If the car is stationary, it takes a lot of work to turn the wheel, but if the vehicle is in motion, you can steer effectively. Motivating team members is the key to that motion.

Camiel Gielkens: Building strong teams starts with zooming in on the individual. I always look for three things: the first is passion. Does the person really love what they are doing? Then I seek their key strength, as that it is a very effective base to build upon. And finally, I look for their "North Star". What I mean by that is learning where the person ultimately wants to go professionally, so that I can help them get there. From there I support the team by having a clear goal, defining roles and responsibilities, creating an environment where communication open and learning is valued; and celebrate early successes to build confidence. 

What doesn't work in terms of encouraging individual team members?

Mads Brinks: When we get overambitious on their behalf.

Camiel Gielkens: Could you unpack that?

Mads Brinks: I have made this mistake in the past. I became over-confident on a team member's behalf. Only later did I realize I was setting that person up to fail rather than to succeed. If you expect someone to do task A and they also expect to be able to do it, because you assured them that they could, then if they only deliver halfway everyone is disappointed. When we expect team members to have the full range of skills required, yet they are not quite there yet, leaders must be vigilant and not become over-confident on their behalf. I have now learned not to do that.

Let's now look at teams as units, rather than individuals. How can senior executives best lead their teams from base camp to the peak of performance?

Camiel Gielkens: I feel that two elements are particularly important. First is to align the team on the vision, the strategy, and the purpose. Then it's about building confidence that the goal is achievable. So that the team really believes we can get there, we can fly! It's first about connecting both on a rational- and emotional level. 

Mads Brinks: I believe it begins with figuring out the team's identity. Most teams are a mixture of different backgrounds and personality types, and you first have to establish a foundation to build on together. In my team, for example, we are very explicit about never stopping challenging each other, always daring to be bold and never sugarcoat when something gets difficult. That's what we all stand for. That also means if we are not reaching our specified goals, we can look each other in the eyes and say, 'this is not good enough, what do we do?' At that point nobody gets defensive, because we have established the trust which is necessary to be very open and direct on any type of feedback.

How to you create that level of trust in a team from a leadership position?

Mads Brinks: It does take time. And in Europe I would say we start out from a relatively high level of mutual trust when compared with organizations in the US, for example. Having difficult conversations one-to-one before you start is important, to ensure everyone is on board. Then you move on to building the team. At Cloetta, we had a number of sessions which Camiel and Relevance designed for my team and guided us through. These enabled us all to open up about the difficult aspects of the individual and team goals. This required an element of vulnerability. Then, all of a sudden, we realized we'd got each other's backs. Not only because we are a management team which has to run the company, but also because we have built a level of emotional confidence with each other in order to go for it. 

Camiel Gielkens: By establishing team values, you create a sense of identity, belonging and trust. Challenging each other is an important part of establishing this. Every question is right if you give and accept feedback according to team values. Psychological safety is an extremely important aspect for this type of process. Team members must feel valued enough, and safe enough, to say what they really think. One must treat people as equals: as soon as people feel uncomfortable in a team it undermines trust. 

What else can undermine team performance?

Camiel Gielkens: If I look back honestly at my own career, in the past I tended to undermine team performance by micromanaging. I didn't give my team autonomy and I was pushing too much without being open myself. I had to unlearn that bad habit. And while relationships are important, nothing is more important than what you achieve together as a unit. 

What were the highlights when you worked together?

Mads Brinks: There were many, to be honest. But specifically, building our team's awareness for the constant need to develop and challenge ourselves. And realizing that we all still have an awful lot to learn, despite the fact that we have all reached a certain level in our individual careers. This is something which I realized relatively late in life: the more I know, the more I know I don’t know. Working together with Relevance we created a journey of constant improvement. The world outside is developing at lightning speed at the moment. If we sit still, even for a second, it's game over. And at the risk of sounding overly narcissistic, I think the approach that we managed to build together within the leadership course, Camiel, was multi-layered. Thanks to your clear experience in the field, together we developed individual learning, then team learning, but also all worked together on something very specific: our strategy plan.

Camiel Gielkens: I remember during the early sessions, everyone was looking at you, Mads, to take the lead. Later on, that completely shifted. There was an enthusiasm, a heat in the room, which led to an explosion of ideas and the necessary grid to do things differently. We then made matters extremely relevant and urgent by building a plan which set out realistic, achievable, and concrete goals. Reflecting on these sessions, I think we created an atmosphere of constructive conflict. This resulted in a dynamic way of working together while constantly challenging one another at the same time, making the best use of everyone's strengths.

 

Mads Brinks: "If a car is stationary, it takes a lot of work to turn the wheel, but if the vehicle is in motion, you can steer effectively. Motivating team members is the key to creating motion."

HOW DO LEADERS ENCOURAGE FEEDBACK?

How can you as executive leaders, promote honest feedback from your teams on your own performances?

Camiel Gielkens: First ask for feedback, then be very quiet and listen. Then, once the feedback has been given, have a high do-to-say ratio. So: show you listen, value the feedback, and start doing things differently. 

Mads Brinks: This reminds me of a McKinsey value: "the obligation to dissent". That means if there's anything that you see which you think should be done differently, it's not an opportunity to say something, it's not a possibility, it's your obligation to let people know that you see things differently. I believe it triggers people when they see dissent as an obligation, which can lead to better outcomes. However, we as seniors must allow people to feel heard and not shut them down, otherwise this whole idea fails. We must foster dissent.

Camiel Gielkens: For me it is a relief to get good feedback. It means people care, and it can be lonely at the top. Honest feedback enables me to grow.

Mads Brinks: I now know that I can perform in my work, yet still make a lot of mistakes. Because, to quote Mario Andretti, "if you think you are in control, you're definitely not going fast enough". Also, honest feedback from my Cloetta team proves that our organization cares enough about what we are doing to give constructive criticism. I take that as a compliment. 

About Mads Brinks   1994 - Platoon Commander Danish Army 1997 - Studies at Copenhagen Business School 2002 - Starts working at McKinsey 2005 - Starts working at Carlsberg Group 2011 - Moves to Laos for the role of Sales & Marketing Director at Carlsberg Group and later on joins the Lao Brewery Company 2015 - Moves back to Denmark and takes on various roles in FMCG 2020 - Joins Cloetta Denmark as Managing Director Connect with Mads Brinks on LinkedIn

Deeply saddened and with a heavy heart, we share the sudden passing of our beloved colleague and friend, Nol van Aalst.

Nol unexpectedly passed away on the night of March 16, 2024, at the young age of 57.

Nol was more than just a colleague; as a sales manager, he was a driving force within Relevance and Schouten & Nelissen. With his caring personality, empathy, and generosity, he embodied our DNA through everything he did. His ability to make a genuine connection with everyone made him a unique and irreplaceable link within Relevance and Schouten & Nelissen as a whole.

The sudden death of Nol has deeply affected us and left an indescribable emptiness in all of us. In this period of mourning, our thoughts go out to his daughter, Nienke, his girlfriend Nicole, his parents, family, and friends, and, of course, to his team and all colleagues at Relevance and Schouten & Nelissen.

In memory of Nol, we opened an online condolence register. Here, everyone can share memories and pay tribute to Nol's vibrant life and the moments we were able to share with him.

We wish everyone strength and courage in these difficult times.

With the rise of AI tools enhancing speed and efficiency in the workplace, leaders are facing challenges in ensuring every team member is engaged, finds fulfillment in their roles, and actively contributes to the company's mission.

Particularly in the context of reskilling and upskilling within organizations, a multifaceted approach is essential. This approach encompasses a broad spectrum of skills and strategies aimed at fostering personal and organizational growth, agility, and the capacity to navigate and lead through change.

Looking at what keeps our customers around the world ahead of their game, we notice a list of critical leadership skills that keep leaders at the helm whille navigating the AI revolution. 

In the context of reskilling and upskilling, the role of leadership transcends traditional management, shifting towards a coaching-oriented approach that prepares teams for the fluid demands of the modern workplace. This evolution calls for leaders to not only guide but also empower their teams, fostering an environment where resilience, adaptability, and innovation are at the forefront.

As organizations navigate through the complexities of developing new skills, leaders are tasked with managing diverse team dynamics, recognizing and nurturing positive behaviors while mitigating any negative or toxic tendencies. This balancing act is crucial in maintaining team cohesion and productivity during periods of learning and growth.

Moreover, effective leadership in times of uncertainty means embodying the change they wish to see, demonstrating behaviors and attitudes that align with the new skills and mindsets being adopted. By leading from the front when necessary and stepping back to encourage and support, leaders can instill confidence and foster an inclusive culture where every team member feels valued and motivated to contribute to the organization's evolution.

• Manage team dynamics: Teams undergoing reskilling and upskilling encounter significant challenges. Leaders play a crucial role in navigating various behaviors within their teams, some of which contribute positively to goals while others may exhibit toxic tendencies if not addressed effectively.
• Leadership Effectiveness: Leading through uncertainty requires us to lead by example and positively reinforce when new behavior is starting to show. Effective leaders recognize when they are requiered to lead in front on step to the back and lead through encouragement. 
• Coaching Skills: Coaching as a skill for leaders have never been as relevant as today, by applying even the most essential coaching skills, leaders create resilient, adaptable teams that are well-prepared to meet the challenges of an ever-changing work environment, driving innovation through ownership.

2. Personal Development and Effectiveness

Leaders are constantly on a journey of personal growth to enhance their leadership effectiveness. Time management, personal effectiveness, and critical thinking are foundational to this. Time management involves breaking with ineffective habits and prioritizing actions that align with one’s values and ambitions, ultimately leading to high performance. Personal effectiveness is about leveraging one’s talents towards achieving personal ambitions and enhancing communication styles for improved performance. Critical thinking clarifies decision-making processes, focusing on solving the challenge at hand by putting relevant factors into perspective.

• Personal Effectiveness: Set personal goals aligned with organizational objectives. A leader might set a quarterly goal to enhance their team's productivity by 20% through improved workflow processes.
• Critical Thinking: Evaluate information from multiple sources before making decisions. When faced with a complex problem, a leader analyzes data, seeks expert opinions, and considers past experiences to make informed choices.
• Time Management: Prioritize tasks based on urgency and importance. For example, a leader starts their day by identifying top priorities and allocates specific time blocks for these tasks to ensure they are completed without delay

3. Enhance Communication and Collaboration

Effective leaders show strong signs of self-awareness, empowering their teams to actively contribute to discussions and navigate diverse situations with assurance. In today's context, mastering collaboration skills is paramount as teamwork takes center stage.

Understanding the intricacies of team dynamics and cultivating trust within teams are vital components of effective leadership. Effective leaders show that they constantly drive a shared vision, recognize and leverage the unique strengths and contributions of individual team members to actively encourage innovation and collaboration.

• Effective Communication: Practice active listening during meetings. This involves summarizing what others have said to ensure understanding, thereby fostering a culture of respect and openness.
• Collaboration Skills: Encourage team brainstorming sessions to solve problems. A leader might organize regular cross-departmental meetings to facilitate creative solutions by leveraging diverse perspectives.
• Building Trust: Share successes and failures transparently with the team. By openly discussing challenges and lessons learned from failures, a leader builds trust and encourages a culture of honesty and continuous improvement

4. Encourage Innovation

The business end on Diversity and inclusion means fostering an inclusive environment by addressing topics like psychological safety and unconscious bias drives engagement and creativity.  Creativity and innovation stand as cornerstones of success. Leaders must not only recognize the importance of fostering a culture that values and prioritizes innovation but also champion adaptability as a key trait within their organizations. Encouraging creativity means providing a space where out-of-the-box thinking is not only welcomed but celebrated. Leaders can inspire their teams to think innovatively by setting aside time for brainstorming sessions, encouraging experimentation, and rewarding bold ideas. 

Being adaptable means being open to trying new approaches, pivoting strategies when necessary, and learning from both successes and failures. By instilling a culture of adaptability within their teams, leaders position their organizations for long-term success.

• Promoting Diversity: Implement mentorship programs pairing senior leaders with employees from diverse backgrounds. This behavior demonstrates a commitment to developing diverse talent and promoting inclusivity.
• Fostering Innovation: Organize 'innovation days' where employees can work on projects outside of their regular responsibilities. This initiative encourages creativity and could lead to new product ideas or process improvements.
• Psychological Safety: Create a safe space for sharing ideas and concerns. Leaders might hold regular open forums where team members can voice thoughts without fear of judgment or repercussion.

5. Recognize and respond to new information

Leaders that own the change their company goes through lead from vision and communicate the vision within their team. They involve people through change with empathy, understanding, and strategic foresight.

Balance applying change models to real-life scenarios but also need to consider the human aspect of change, ensuring their teams are supported, engaged, and motivated throughout the transition.

• Adaptability: Adjusting strategies in response to external changes requires a leader to be not just adaptable but also communicative and supportive.
• Anticipating Challenges: Proactively identifying potential obstacles to change and developing contingency plans should involve engaging with the team to leverage their insights and prepare them for possible scenarios.
• Creative Problem Solving: Encouraging out-of-the-box thinking to navigate challenges is essential, but doing so through a collaborative leadership style can enhance the process.

Where do you start?

Leadership in the context of reskilling and upskilling is multifaceted, requiring a blend of personal effective communication, inclusion, innovation, change management, all with the future in mind. By cultivating these essential skills, leaders can ensure that their organizations remain agile, innovative, and well-equipped to navigate the challenges and opportunities of the modern business landscape.

It's clear that the emphasis on the importance of a holistic approach to leadership development is essential, one that integrates personal growth with organizational objectives, ensuring that both leaders and their teams are prepared to face the future with confidence and competence.

Relevance Learning is a proud partner of the world's front-running organizations. Contact us to schedule a free conversation to find ways to start enhancing your leadership of tomorrow. 

"Relevance has been awarded the Best in Practice Award 2023 in the Leadership/Management Development category by the Association for Talent Development (ATD) for its People Management Program Stores (PMPS)."

The BEST Awards recognize organizations that achieve success through talent development initiatives for their employees. In collaboration with a well-known retail brand, Relevance has developed an international leadership program that has earned us this prestigious award.  

Association for Talent Development (ATD)

The Association for Talent Development is a global non-profit organization dedicated to talent development and workplace learning. Founded in 1943, the organization has played a leading role in the world of learning & development ever since.

ATD focuses on supporting and developing HR professionals, trainers, coaches, and others involved in talent development. They provide a wide range of information, tools, research, books, and publications to help professionals enhance employee performance and development in various organizations and industries. By sharing knowledge, research, and best practices, ATD aims to assist employees in improving their expertise and skills while helping organizations create positive and productive work environments.

The Best in Practise Award

The ATD Best in Practice Award is an annual recognition presented to organizations that excel in talent development and workplace learning. It is a prestigious award that acknowledges an organization's commitment and effectiveness in this field.

To qualify for the award, an organization is assessed based on various criteria, including leadership support, talent development, and innovation. Best in Practice Award winners are acknowledged as pioneers in talent development and learning. Additionally, they have the opportunity to share their best practices with a broad audience within ATD, offering valuable opportunities for knowledge-sharing with other organizations.

For more information about ATD, please visit their website.

When Schouten & Nelissen and Relevance CEO Camiel Gielkens met with AutoGravity CEO Alexandre Mallmann, their discussion of change management quickly turned into a catch-up session between two old friends. Here’s what the two CEOs had to say about the role people play in the success or failure of a new strategy.

Alex, it’s been a while since we worked together in China. And now you’ve moved to California to head AutoGravity. Let’s talk about change, which is something you have certainly never shied away from, have you?

“No, not exactly! Looking back on my career, in every company where I have served as CEO, I initiated a change process. But always for different reasons. Sometimes I needed to turn around a downward trajectory. Other times, like in China, I needed to get the company ready for growth.

Now at AutoGravity, it’s a different game altogether. When I came here, it felt like a start-up. AutoGravity already had market-leading technology. It was my challenge to formulate a clear business model and strategy.”

I know you have a lot of experience in financial business models and you are a real innovator. But to go into a company and challenge the entire business model, that’s a big change. What a tough job.

“Talking about change! I can tell you, it has been difficult at times. We began with 160 people in the company, and now we have fewer than 60. The company needed to be downsized in order to stay in business. I saw we were not going in the right direction. I said, ‘Guys, this is where this company is going; I need to know who is in, and who is out. If you are not in, we respect that, but we have to move forward.’”

Bold moves! I know you always have very high standards. That can be very demanding, but I also admire you for your care for people. How do you get the best out of your people in a situation like that?

“If you are driving major change at any organization, you are probably stepping into a situation that needs fixing. Until you acknowledge the challenges employees have experienced in the past, they are not going to believe in any proposed changes for the future. So, it’s very important to be honest about things that have gone wrong. Provide a diagnosis and a vision for what success looks like going forward. Once you have done those things, ask for people’s commitment to right the ship. A company’s most important resource is its people. If they don’t believe, the company has no chance.”

I sense there is a great lesson to learn here. You must have a clear view of what the key steps are in such a process. How do you lead a change process?

“Overall, I see 5 steps to any change process. These have applied in every change project I have been a part of. I start by doing an assessment to understand what phase a company is in. I talk to the executive team and other stakeholders. Next, I hold ‘skip-level meetings’ in which I talk with the team one level below my direct reports. Then I have what I call ‘heartbeat meetings’ in which I invite employees, regardless of their level in the organization, to meet with me for informal conversations. In these meetings, we can ask each other any question. This is so valuable.”

"Leaders today should be kind and respectful."

Alexandre Mallmann

Alexandre Mallmann’s 5-step change process

1. Organization assessment
2. Direction and vision
3. Strategy and execution
4. Values and behaviors
5. Communication

This is a great concept, ‘heartbeat meetings’. I want to know more. How do you create a readiness for change in people?

“Well, the fact that you invite people to talk is a great motivator. People appreciate the time you take for them. I show people that I depend on their views. I don’t know all the details. They do! It is so important to really listen to the people in your organization and demonstrate how their input led to tangible outcomes for the company. Show your appreciation. That is how people become more open to change.”

What is the second step after organization assessment?

“Direction. What I have seen at many places is a lack of clear direction for the company. Where are we going? I get the executive team together and we define what I call ‘the North Star’. What is the vision for the company that the leadership team agrees upon?”

How important is alignment, and how do you move from a direction to real actions?

“Alignment is key. I sometimes jokingly say, only after the executive team ‘signs the vision in blood’, it’s time to move to strategy. That’s the third step. Where are we today and then where do we want to be? Which strategic initiatives will it take to get there? I usually gather the top 100 people and involve them in strategy creation.”

What really makes people engaged in a change process? I believe passionate people make a company successful, don’t you?

“Yes! After the strategy has been set, and everybody knows the vision, the next step is to reinforce the values and behaviors that you want the entire organization to follow. Unless everybody has the same attitude, you will not be able to execute any strategy.

I have always been very keen on behaviors. I like people to respectfully challenge each other. And be frank. You have to be ready for some honest feedback and even some conflict at times. But this is how you improve and move forward. If the organization is not ready to accept this, the business is not going to grow.”

Company values help define desirable attitudes and behaviors. Let’s talk about how this relates to company culture.

“I believe it is extremely important for a company to create the right culture for putting a strategy into practice. In order for people to adopt new behaviors and have a positive attitude, you need to communicate. Make clear to everybody what the objectives are, and why you have set them. Really engage them, be clear and transparent. It doesn’t matter if you have 50 or 1,000 people in your organization. Everybody needs to know the clear direction the company is working toward.”

I remember you often spoke about existing patterns that can stand in the way of success. How do you help people break through those kinds of behaviors?

“People need to understand why change is necessary. In that process, I generally group people’s reactions into 3 categories:

• Glad to get some fresh air. Their attitude is, ‘Let’s make it happen.’ These people don’t need to be convinced.
• Apprehensive, but willing to try. Their attitude is, ‘I will go which way the wind blows.’ These people need to be coached and engaged more. This means, celebrate successes and show them the benefits. Usually this helps them to be positive about the changes.
• Opposing change. Their attitude is, ‘I know better than you’. It is important to be fair and help them understand. Provide training where possible, but if behaviors don’t change, it jeopardizes the entire organization. Unless they change, they can’t be part of the team going forward.”

That’s a clear analysis. It makes me think. This is the way to engage people in the beginning of a change process. How do you keep people on track in the long term?

“That’s where the value of the company’s vision becomes so important. The vision should not be a static thing, because business is not static. So, a company’s vision needs to be in line with how its business evolves over time. Most importantly, it has to be communicated to employees in a way that makes sense both in the short and long term. You know, a vision statement like ‘becoming number 1’ is not clear and compelling enough. What does that mean, really? It needs to be something that excites employees and makes them feel proud to contribute. I have seen how energized and committed people get when their company supports social and sustainable causes. Keeping your people on track really comes down to your organization’s purpose. Purpose is the primary reason people choose to work for a company these days. It’s more important to employees than money or location, especially for younger people joining the workforce today.”

This hits close to home for me. You’re talking about people – planet – profit. Connecting company values to individual values. You mentioned that purpose is important to young people. That brings me to a final question: what tips can you give to young leaders?

“First, I recommend learning about empathy. It’s important to understand where others are coming from. Be kind and respectful, be humble. Give praise to your team. Make the other person shine! Success should not be so much about you.

In addition, communicate clearly and transparently. You know, sometimes people become leaders because they have strong technical skills. But they are not trained in communicating and motivating others. As a leader, you need to help your team understand why a specific decision has been made, and give people regular feedback.

At the end of the day, you need to look after the larger organization. Give compliments where they are due. And at the same time, be honest with people who underperform. Because it’s not fair to the rest of the team if you don’t ask people to step up when needed. This type of approach benefits the entire organization.”

Alexandre Mallmann has more than twenty years of experience in the automotive industry. He served as CEO of Mercedes-Benz Financial Services in Portugal and Spain and later of Mercedes-Benz Auto Finance China. Since 2018, he is CEO of AutoGravity, a leading digital car-shopping and financing platform based in California, USA.

Camiel Gielkens is CEO of Schouten & Nelissen Group and Relevance. He was general manager and executive coach for Schouten China from 2012 to 2018.

We can’t control the challenges in life. However, we can control the way we respond to them. When tackling these challenges from a positive mindset, you will experience more effectiveness and happiness, says the ‘positive intelligence’ (PI) method. PI creator Shirzad Chamine says PI is all about thinking and acting from your strengths, instead of your weaknesses. Relevance’s own Anke Baak is a PI enthusiast and a certified PI coach. She shares her thoughts on what we can gain with the positive intelligence method.

“We achieve more by focusing on the positive, especially as a leader.”

Many people get in their own way, according to Chamine, founder of PI. He analyzed this behavior. Based on his research, he developed various ‘saboteurs’. Baak explains: “Those saboteurs resemble the critical voice inside your head. It tells you that you can’t do something or focuses on what goes wrong. In short, these are negative thoughts only, which can express themselves in different ways: avoidance, controlling, restlessness and victimization.”

Hand on the stove

Your saboteurs are here for a reason. They are aimed at survival and theoretically very useful. Unfortunately, it appears that many people’s saboteurs are too prevalent. Chamine illustrates this with an example: your hand is on a hot stove. Upon doing this by accident, a shock reaction occurs. This is a good thing, of course. It makes sure you take your hand of the stove. The consequential pain will be minimized.  Saboteurs are also forms of shock reactions. They are useful when taking immediate action, but can be harmful when you are lingering in the negative thought. In that case, the initial shock reaction will be ignored. Your hand will remain on the hot stove, which comes with painful consequences.

On the other side of the saboteurs are your sages. These are feelings such as curiosity, empathy, gratefulness and calmness. They can be found in a different part of the brain. This is helpful, says Baak: “It is an art to force your brain to shift to the other side. This way you can exchange your negative perspective for empathy and creativity.” Your thinking becomes positive!

Small, physical exercises can help you practice this. “For example, you can rub your fingers together. By really feeling the sensations, you get out of your head,” Baak explains. “It is similar to shifting the gears of your car to neutral. Afterwards, you can start accelerating again.” It all comes down to self-awareness, Baak noticed: “You need to know yourself very well. Now, I know I should not follow my head when I’m tired. If I don’t feel well, my thoughts are unproductive, which relate to my exhaustion. That is not the best moment or mindset to solve complex problems.”

Training a muscle

Recognizing certain patterns and, more importantly, acting accordingly is like training a muscle. Your brain follows certain neuronal pathways. Baak compares them to the tracks used for glass playing marbles. “The more you take a certain pathway, the more ingrained it gets. Changing these pathways takes time. That is normal and completely fine: when you just start going to the gym, you can’t bench press 100 kilograms.” So, in order to create a positive mindset, behavioral change is crucial. This is no magic trick, but comes down to discipline and practice, Baak stresses: “Behavioral change consists of merely 20 percent of knowing how it works and 80 percent is practice, practice, and practice some more.”

The same goes for Baak herself. She noticed this especially when she started a leadership position, while being educated as an engineer. “I think in systems. Because of this, I notice where things go wrong. Then I immediately want to improve this, but when working with other people, this cannot always be done in such a manner. More importantly: this way, the focus lies on what is not going right. Therefore, I now try to focus on the positive as a manager.” This is working: Baak says they achieve more, because there is more positive energy. She mentions that while she already knew this was the correct way of working, it never really worked out before. This is because it was not her natural way of thinking. 

Improve your personal strength

Do you want to gain more control on your thinking and exchange negativity for positivity? With our Incompany training Positive intelligence you get a grip on your saboteurs and learn various techniques to apply your mental strength in an effective way.

Would you like to learn more about positive intelligence? Listen to the PI podcast by our book publishing house Thema!

Tuesday 8 March 2022: International Women's Day. This year's theme is solidarity. Because gender emancipation is not one-sided, and men benefit from equality, too. To discuss that idea, Nathalie van der Poel (Leadership development & organizational transformation consultant and executive coach), Camiel Gielkens (CEO Schouten & Nelissen Company) and Marieke Schouten (Chief DNA Officer) sit around the digital table.

They talk about female leadership, or rather what it isn't, and discuss where the problems of gender inequality are expressed. Besides identifying the resulting problems, we also need to celebrate the added value of diversity, all three agree. Because differences mean several perspectives in an organization. That generates great value, so long as it is correctly enforced and applied in the organizational culture. The question that remains is: how do we do that?

Categorizing is a skill you can (un)learn

A term we often come across nowadays is 'female leadership'. But is this an adequate description? Nathalie doesn't think so: 'There's no such thing as female leadership. Yes, women may take a different approach or demonstrate different behavior, but I feel that this term excludes people. We are talking here about diversity and inclusion, so we need to stop using this term.' Camiel wonders why we use that term then, and where it comes from. After all, we don't talk about typical male leadership. Why do we specify leadership by a woman by her gender?

Marieke explains this by the functioning of our brain: 'We are programmed to categorize. We link certain characteristics to gender, which is how stereotypes arise. Thatcher, for example, was seen as the Iron Lady.' Nathalie agrees and explains that we quickly conform to those stereotypical roles. 'Using these terms doesn't help anyone. We need to focus on what an organization and its employees need. Do we want a warm, innovating, harmonious or result-driven culture? We can use these terms without categorizing them as male or female.'

Inclusive leadership starts with the system

So we need to approach leaders differently. Marieke talks about a previous manager who she considered her role model. He led his team by empowering people and inspiring them. That was real inclusive leadership: everyone had a voice. Besides looking at the leaders, Marieke feels that the phase an organization is in also determines the type of leadership. Then it's important to explore the extent to which the leader and organization are a match. Camiel: 'Exactly. What type of organization do you want to be? When you know that, you can adapt and focus on that.' Based on that thought, it is easier to work towards inclusion.

Because according to Nathalie, inclusive leadership is about closing the gap between the cultural norm and a minority. 'If there's a minority in an organization somewhere, based on for instance ethnicity, religion or gender, and all the attention is then focused on that group, you can naturally strengthen that category, but only to a certain point. When this point is reached, but there is still a gap between that strengthened, well-functioning minority and the cultural norm of the organization, we need to look at the system. How do we become inclusive enough?'

The blueprint of the management

Camiel talks about a recent conversation he had with a top woman manager who was wondering about her next step. This wasn't about her own ability, but rather whether she wanted it: 'She was wondering whether she wanted to fit into the mold we talked about earlier. Do I want to work those long hours? Do I feel at home there? Can I do myself justice there?' Marieke agrees: 'There seems to be a blueprint of what the top looks like, what we feel we need to be.' Marieke studied the promotion opportunities for women, which revealed that they think differently than the average male manager. But instead of adapting, top women also started rethinking how they could work in that top role. 'I'm a mother, I can do that job, but I'm going to do it differently and do the work in four days instead of five. They set their own conditions to filling that top role, in consultation with their partner,' she says. Ultimately, it's about making choices with respect to wishes - do I want this, but also about setting conditions - that's how I'm going to do it. 'It's important here to remember: is it about the position or the organization? Sometimes, the company simply doesn't suit you,' Marieke adds.

What's interesting is the difference in the way in which men and women make a career. Camiel: 'I see men often being quite competitive in organizations. They start competing, something women don't seem to do so much. Perhaps this is due to different dynamics and another perspective. Do you recognize that?' Nathalie nods: 'Yes, recent studies show that in some organizations, rivalry and competition are important skills for moving up the ladder. That doesn't suit many women. They can move up in other ways, for example in a different organization.' However, this obviously doesn't apply to all women and men. These dynamics often occur, but not all women reject competition, and not all men want to compete. Because that's when men also encounter stigmas. Nathalie gives an example: 'If men work a day less, they are sometimes overlooked as a potential candidate for the executive board.' This is where the importance of mutual solidarity emerges.

That's exactly the reason why Nathalie emphasizes inclusive leadership. Because while we are (or hope to be) very aware of the problems, both men and women conform to a certain mold. That mold needs to become more flexible to be sufficiently inclusive for women and men. In other words: the organizational culture must change. How do we ensure that we change the mold, or the culture, instead of ourselves?

Awareness outside your bubble

Camiel mentions the importance of diversity. Marieke agrees: 'It's logical that all boards are the same. You surround yourself with likeminded people, your bias.' Many organizations are already trying to improve this. For example, some companies use anonymous, external assessments for filling executive roles. The management then soon has more women. Awareness is therefore the first step, and we can then build on that. '‘We need to engage in dialogue and give each other space,’ says Nathalie. 'Diversity can be very rewarding, particularly because men and women are biologically different. I believe that this can provide great value for organizations, so long as it is well integrated in the organizational culture.' Because she knows from experience that those unconscious prejudices can be stubborn: 'Differentiation and ordering remain. As an organization, you therefore need to create psychological safety by setting boundaries and standardizing behavior.'

We know the saying 'change starts with you'. Clearly, the organizational culture benefits from change. Organizations need to offer psychological safety and space to talk to each other. What can we do ourselves to respond to that? Marieke says that she has benefitted a great deal from the role models in her life. Precisely the people who aren't like you can teach you a lot and inspire you. It starts with looking for what you need, what you want to learn and what is important to you. On Women's Day, many female role models are celebrated. With the 2022 theme, likeminded men also have a say. Because we can only achieve gender emancipation together. So, engage in the dialogue and look beyond the bubble of your bias. Today is a good day to start your search. Because Marieke knows: ‘For every area in which you want to grow, you can find a role model.'

Would you like to work on Diversity & Inclusion in your organization?
We are happy to discuss this topic with you and create a strategy that fits your organization. Please don't hesitate to contact us for a first conversation.

In the Dutch BNR Podcast ‘Werkverkenners’, which roughly translates to ‘Work Explorers’, host Rens de Jong finds answers to his and your work-related questions. He invited our VP Customized Anke Baak to discuss what is called the ‘blind spot’ our subconscious creates upon a first impression of someone or something. Oftentimes, this extremely fast information processing is helpful: it saves us a lot of time. However, the habit of generalizing can also keep us from seeing someone’s full potential. Hence, working on your blind spot, or biases, is crucial in effective leadership.

Rens wonders how reliable our first impressions are, since these are produced in seconds. Anke mentions the importance of such processes in prehistory: to survive, we needed to make assumptions and think fast. But today, jumping to conclusions can work against you. Especially as a manager, it’s important to remain open to information –preferably facts – which might cause you to reject your initial assumptions, Anke says.

Where does our blind spot come from?

Unfortunately, changing your biases is easier said than done. Anke: “If you’ve got a brain, you’ve got a bias.” She describes three processes in our brain which contribute to the formation of biases.

• Generalizing: we draw general conclusions from particular situations or people.
• Selective perception: we tend to only register information which matches our existing frame of reference. Herein we can distinct two opposite effects. The ‘halo effect’ occurs when our previous positive evaluation of someone or something influences our opinion in other areas. The opposite effect, the ‘horn effect’, negatively influences our opinions based on an unfavorable bias.
• Warmth and competence model: we have a tendency to attribute competence to people we feel more connected to, who resemble ourselves.

As an expert on the subconscious brain, Genieke Hertoghs explains that our subconscious works a thousand times faster than our conscious brain. This hands the subconscious a great deal of conviction. Genieke elaborates: “The goal of our subconscious is to keep our ego intact, to protect it. When someone says certain things which go against your point of view, this person receives a negative point in our subconscious brain. And when this ‘minus one’ is registered, it’s hard to change. After all, the subconscious makes sure our existing opinions remain.” This is a shame, since we might miss interesting perspectives, stories and information from people who have different ideas than we do, Rens responds. Anke agrees: “In today’s tight labor market, organizations can’t afford to lose valuable employees because of the consequences of insufficient leadership. This causes employees to not feel seen or heard. Moreover, they can’t miss out on the talent and eye-opening potential which would be available in diverse teams. Inclusive leadership is crucial to reach an organization’s full potential.”

“Be curious about facts which might change your bias.”

“But how do we get rid of these processes and biases?”, Rens asks. Anke stresses the importance of determination: if there’s a necessity, it’s possible to reduce such generalizing thinking. It’s crucial to be curious, Anke says. “We need to be interested in the facts which might change our bias. Because if we’re not curious about and open to such information, we will simply dismiss information that is not congruent with our bias as a stroke of luck or coincidence.”

Put your bias to the test

It’s quite clear that diversity is important, but raises challenges because of the familiar blind spot. How can we work on putting our default mode of bias on stand-by? Genieke advices to stay on top of your thoughts. Step one is to acknowledge you’re not understanding someone, as soon as you realize this. More importantly, aim to recognize their potential. “Put this person on a pedestal for once, ask questions and discover more about his or her perspective. Find the point where this person is right and you are wrong,” she elaborates. Digging through what you might feel is “garbage” information at first, is called ‘pulling’.

This is related to the concept of the ‘pyramid of perception’. This implies that once the other feels heard and seen, you will climb the ladder of their perception. The higher you climb, the higher the other’s willingness to change their perception of you. Once this is achieved, you can cooperate in achieving your goals together, as a manager and an employee. The other side of the coin would be achieved by ‘pushing’, which would be to blindly follow your subconscious into protecting your ego. In this case, you feel the need to convince the other and by doing so, you attract resistance and get awarded with a low position on the perspective pyramid. This needs to be avoided. Therefore, Genieke stresses the importance of digging towards the underlying food for thought: “Eventually, you will run into something valuable, something that makes you think: ‘you’re right, you have a point’. That’s where you gain profit.”

Creating dialogue for sustainable organizational and personal change

Rens understands the importance of being aware of your blind spot. But how can we achieve this in an entire company culture? He fears that the digging goes wrong, that his bias takes over and conflicts arise. Anke explains the importance when working on a company’s culture of investing in the dialogue: “During Relevance’s companywide learning programs, groups of employees are all part of the same trainings and discussions. Together, we open the dialogue about selective perception and its consequences. This creates safe and open communication. Another helpful aspect is working with case studies to reflect on what goes well and which aspects could use improvement. With multiple sessions and interventions, people really get to practice and put their acquired knowledge to use. That’s when they realize: half of my thinking is based on prejudices.”

That’s an interesting point: what if you’re the blind spot? What can be done when you feel your manager doesn’t see your potential? Anke believes the most important thing is to not start believing this is true. Because once you feel your manager doesn’t believe in you, you become self-conscious, which affects your performance negatively. “It all starts with believing in yourself,” she says. “Keep your back straight and prove your manager wrong with facts. Think of the warmth and competence model: making sure to connect with your manager; If someone likes you, it helps.”

“Discover what drives their perspective.”

Genieke offers another exercise: writing down what you know about your manager. Forgo the facts, but try to focus on how this person views the world, what drives them, which themes and why? Oftentimes, your notebook remains (almost) empty. The conclusion being you actually don’t know that much about your superior. “If you want to climb on their perception ladder, you need to discover what drives their perspective,” she adds. In short: asking questions while letting go of your bias will help you gain the desired plus points in their subconscious. Consequentially, they will view you differently and take your ideas more seriously.

“In conclusion, we all have a bias,” Rens says. Without confronting it, you might be wasting your team’s potential. People who don’t feel heard and seen, are less likely to make the best effort. By climbing on the perception pyramid, manager and employee share a better understanding and therefore better cooperation. Creating an open dialogue is a great way to start this process and create sustainable change in company culture. Good luck!

Are you interested in uncovering your own and your organization’s blind spot? Contact us for more information!

As a leader, our CEO Camiel Gielkens always tries to remind himself why he does everything he does: to create positive change. “I want to facilitate change and give people the push they need. That’s what energizes me.” This is where the importance of future leadership comes into play.

Before he took the helm as CEO, Gielkens was partly responsible for the international expansion of Schouten Global (now Relevance). As general manager of Schouten China, he supervised growth in the pan-Asian region, learning valuable lessons. “When I look back at my time in China, it revolved around two things: agility and scale. Developments are happening so fast in China that agility is a genuine requirement. You need to change gears quickly, act fast, and make decisions on the fly. You need to know what’s going on in your environment and be able to adjust your strategy accordingly. If you’re not agile, you’ll always be playing catch-up.” Leadership effectiveness is thus very important. 

Big international journeys

In China, Gielkens worked on a completely different scale than he had in Europe. “You can add two or three zeros to everything, which requires a different approach from your organization. I’m immensely proud of the fact that we managed to roll out our services throughout the pan-Asian region during that time. All in all, it was a period that taught me very valuable lessons. Those lessons came in handy with the challenges of the Covid-19 pandemic and the bigger international journeys we are taking with our clients today.”

Leadership of the future

To stay relevant as a leader in the future, Gielkens says it’s crucial to know your business well. “You must stay up to date with what’s going on in your business,” he says. He also explains that it’s important that you can operate at a high level and withstand the pressure you may face as a leader. “You need to be both mentally and physically fit. I do that by playing sports: I like to cycle and play tennis. Besides being active, I also schedule rest periods by meditating regularly.”

Moreover, Gielkens believes it’s important for a leader to be connected to their purpose: you need to know why you're doing it. “For me, it’s all about creating positive change. Whether it’s at Relevance or at one of our clients, I want to facilitate change and give people the push they need. That’s what energizes me.”

Constantly pushing boundaries

As a leader, you must keep pushing your boundaries, Gielkens believes. “To me, leadership is not about waiting for things to happen, but about creating your own success. After all, you play to win, not lose.”

But how do you do that? To Gielkens, it’s a matter of connecting and inspiring. “You need to make sure that you not only inspire your people but also include them in your goals and strategy. You do that by constantly thinking ahead and having scenarios ready: if this happens, we’ll do that. That’s how you create a certain agility as an organization, which certainly came in handy during the pandemic.”

"Instead of waiting for things to happen, create your own success: that's leadership."

Agility

The CEO is proud when he reflects on the past year and a half. “Normally, about 80% of what we do is done face to face, and that suddenly plummeted to zero in March 2020. However, our turnover remained about the same because we made a massive change in a very short time: we offered all our services online and talked directly with our clients about what they needed most at that time. It turned out to be a lot: from supervising and collaborating remotely to organizing online meetings or designing digital onboarding programs. The fact that we could turn our services around like that in a few weeks showed the agility we had already built up as an organization.”

Always continue to learn

Job satisfaction is an important theme at Relevance, so for Gielkens too. “For me, job satisfaction means doing the things that you know will have an impact, that you are good at, and that you enjoy doing. I enjoy empowering people to take control of their own lives. Enabling someone to discover what they are good at, helping them identify that dream for the future: that’s really what drives me.” In the past year, the CEO also saw the importance of social interaction confirmed. “People really need that social connection, and as a company you have to facilitate that.”

Finally, for Gielkens, job satisfaction is about continuing to learn. “As a leader, you must enable your employees to do that. But above all, you must keep doing it yourself; otherwise, you’ll stagnate. I take an intensive course every few years. This year, I’m doing one at the IE Business School in Madrid, covering topics like blended learning and the latest technologies in that field. This introduces me to things I can immediately put into practice. By continuing to learn, you not only help yourself, you also help your organization advance.”

Do you want to know more about leadership? 

Our world is changing rapidly. Sometimes you might feel like you're not keeping up: the knowledge you have today, feels less relevant tomorrow. Know that you can take charge of your personal development at any time! Developing your power skills can start with asking yourself these three questions:

1. What is your view on your personal development?

A problem or challenge can turn into a valuable learning opportunity, if you let it! Are there other ways to look at the situation? What knowledge or skill can help you? Do you want to learn and can you find somebody to help you along? Cultivating a growth mindset will help you feeling less stuck and see opportunities in challenging situations. Critical thinking enables you to move beyond the paved ways!

2. How up-to-date are your skills?

We’re not talking about hard skills only here. Although it's crucial to focus on your technical knowledge, there are many power skills that can help you in numerous situations in your professional life, too. Facing an issue with cooperation? Improve your collaboration skills. Finding your ideas are not being picked up? Optimize your influencing skills. Feeling you’re struggling in managing your working hours?  Review your time management. By consciously taking another look at your power skills, you're able to optimize your performance.

3. How is your vitality at work?

Vital people make vital organizations. When you feel mentally and physically fit, you can perform to your best abilities and feel happy at work. Identifying and managing emotions, work-life balance, resilience, but also inclusivity and psychological safety are factors that impact your wellness. Organizations that facilitate discussion surrounding and improvement of these topics empower their people and stimulate a positive environment. Are you curious to see what vitality at work means? Take a look at our Vitality@work course.

Find out what is relevant for you

We believe everybody can learn, based on your strengths, ambitions and personal values. Whether it’s for yourself, or your organization as a whole: prioritizing learning is an investment that will help everybody to move forward.

After answering these three questions, do you feel more certain of your relevance? Or can we help you get a closer look? We are happy to support you in your personal development!

Training through Teams, Apps and experience platforms. Personalized learning, self-directed learning and life-long learning. These are all developments that were getting there, but came about years earlier due to the COVID-19 pandemic. Lead consultant and trainer Amber Lingmont and VP Customized Solutions Anke Baak share five of the newest trends and insights which they identify in the field of learning and development worldwide. How do we learn nowadays? What is different than before? And is, besides the form, the content of our trainings also changing?

1. From event-based to technology-based

Before Covid made its appearance, many people took off to a conference center to follow a training course. Zoom conferences were possible at the time but were not often used. Because of the impediment of not being able to physically gather, technology plays a more central role nowadays. “We experience that not only knowledge can be taught online – long live all apps, platforms and short videos. Training skills and coaching also appears to work well digitally”, says Anke.

“Within many learning organizations and customers, the pandemic has caused a mind shift, and I am convinced that we will not go back to pure face-to-face learning. The hybrid combination of virtual and physical sessions will remain. This comes with all the associated benefits, such as less travel time and international flights. There are also numerous technological possibilities that have yet to (and will) be discovered by many organizations, such as gamification and virtual reality. At Relevance, for example, we work with PQ, which is a learning program in which participants receive a short assignment via the app four times a day. Micro learning is also becoming increasingly important within learning solutions. Watching a short video of a professor is often much more efficient than listening to someone for half a day. A blended learning trajectory? I am all for it. Nevertheless, I would like to emphasize that the customization remains. Some organizations are more ready for this change than others.”

"A blended learning trajectory? I am all for it."

2. From independent practice to integrated learning

Back in the day, trainings were physically separated from practice. The boss had to miss you at work and accept your ‘lack of productivity’. Today, learning is becoming a permanent part of the job and even is integrated into it. The same goes for asking for and receiving feedback. “You used to take a separate, complicated course to improve these skills. Now, we prefer executives who give feedback in the moment and not merely elaborate on what can be improved, but also on what is going well,” explains Amber. “The younger generation is already learning this at school in work groups; real-life practice and direct feedback have become increasingly common. Working is a part of learning and vice versa. It is no longer separated from each other.”

Professions are also changing faster, resulting in reskilling and upskilling. “For example, take one of our large international customers in the automotive industry”, Anke continues. “They have 70,000 employees who are experts in the field of petrol engines, but suddenly need to know everything about hydrogen. How are they going to deal with this? How do they guide the development of their people? These kinds of issues will soon no longer be solved by sending people to school en masse but will be tackled on the job. A mechanic puts on their glasses and uses augmented reality to learn how to handle new engines. Companies that might still had doubts about the importance of learning, are rapidly persuaded.”

3. From one size fits all to personalized

“Admittedly, it was a nice business model for us when all the sales managers of a chain store used to go through the same process to learn skills,” says Anke. “Yet, I greatly applaud the development towards personalized training. As HR, we are increasingly moving away from fixed job descriptions and career paths. Moreover, nowadays individuals are facilitated in their development by organizations. What do they want to learn? What is needed for that? After all, everyone learns differently.”

“This trend means that we, as trainers, have to let go more rather than keeping control, which results in freer sessions,” Amber adds. “No more collective, but personal objectives apply. This, combined with individual coaching and own casuistry, causes that what has been learned is memorized better. Of course, with larger learning trajectories, a certain part remains generic, but the personal section of trainings is getting bigger and bigger. The more you let people discover their own path, the more they learn. Although it is a larger investment, companies increasingly feel that it leads to more happiness at work and additional bonding with the organization.”

"The more you let people discover their own path, the more they learn."

4. From pre-programmed to self-directed learning

“In the past, people were told what and how to learn. Nowadays, we have more freedom and responsibility, so in a way, we determine our own learning process”, says Amber. “But the fact remains that completely letting go doesn't work. After all, we can find all the knowledge in the world on the Internet, yet I am not a mathematician or rocket scientist. Therefore, some guidance is necessary, whether it is a kick in the pants, a joint start-up meeting or personal instruction. After that, we will implement the follow-up exercises ourselves.”

So, Amber does not believe in either-or but in both-and. “So learning remains partially controlled, the residual part depends on your own commitment, in order to take root.” Anke adds. “Just look at the primary schools that have abandoned their entire curriculum. This example shows that it is not effective for a large group of students and thus some structure is essential. It is all about balance.”

5. Today's topics: vitality, diversity, agile working & talent development

Besides the form of the trainings, the topics of training change over time as well. “Nowadays, when we look at our training and leadership programs, we see that trainings in the field of vitality and engagement are the most popular. Questions addressed here are; how mindful am I? How do I stay mentally healthy? How do I stay involved with my team?”

Anke also sees other subjects that are gaining popularity. “Diversity and inclusion, for example. And agile working. We want move from a fixed growth mindset to an agile mindset, in which everyone adapts continuously and becomes sustainably employable. And finally, talent development is hot topic as well. We all strive to be an attractive employer that offers people something in their development that makes them stay.”

New role for the trainer

The above developments in the training field have all changed the role of educators and trainers in the last year and a half. “We are getting the hang of Zoom and Teams, we understand the technology and we have now learned how to keep people involved online”, Amber concludes. “Training becomes facilitating and we are no longer the expert, but the coach instead. For us at Relevance, developing learning trajectories is more important than executing them. Because learning is something people do best with a little help, but in their own way.”

Are you interested in learning more about trends in learning and in what we do?